The strategy and tactics of pricing a guide to growing more profitably by Thomas T. Nagle

Cover of: The strategy and tactics of pricing | Thomas T. Nagle

Published by Prentice Hall in Boston .

Written in English

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Edition Notes

Includes bibliographical references and index.

Book details

StatementThomas T. Nagle, John E. Hogan, Joseph Zale
ContributionsHogan, John E., Ph. D., Zale, Joseph
Classifications
LC ClassificationsHF5416.5 .N34 2011
The Physical Object
Paginationxiv, 334 p. :
Number of Pages334
ID Numbers
Open LibraryOL24585927M
ISBN 100136106811
ISBN 109780136106814
LC Control Number2009047553
OCLC/WorldCa465681514

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The Strategy and Tactics of Pricing: About the book For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing. Co-authors Thomas Nagle and Georg Müller are two of Deloitte’s thought leaders on the topic of pricing and revenue management, leveraging decades of experience in advising.

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.5/5(2).

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers.

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and.

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In this book, you will learn topics such as The Source of Pricing Advantage Price Structure, Tactics for Pricing Differently Across Segments price and Value CommunicStrategies to Influence Willingness-to-Pay Pricing. Jun 28,  · What It's About: As the title suggests, this book focuses more on price capturing (i.e.

getting customers to pay the price you set initially), whereas 'The Strategy and Tactics of Pricing' (the one above) focuses more on setting the initial price.

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O’Reilly members experience live online training, plus books, videos, and digital content from + publishers. Editions for The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: (Paperback published in ), (Hardcover pub Cited by: Feb 18,  · This is slide introduces the audience to the subject being presented by Nick Ursini.

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Rather than calculating prices to cover costs or achieve sales goal, students will learn to make strategic pricing decisions that proactively manage customer perceptions of valu, motivate purchasing decision, and shift demand curves.

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Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 'The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!' - Guy Kawasaki, CEO, Garage Technology Ventures 'For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.'/5().

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Nagle Monitor Group John E. Hogan Monitor Group Joseph Zale Monitor Group - Selection from The Strategy and Tactics of Pricing, 5th Edition [Book]. Mar 12,  · Book Summary: The title of this book is The Strategy and Tactics of Pricing and it was written by Thomas Nagle, John Hogan, Joseph Zale.

This particular edition is in a Hardcover format. This books publish date is Mar 12, and it has a suggested retail price of $ It was published by Prentice Hall and has a total of pages in the book. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation /5(). The Strategy and Tactics of Pricing A Guide to Growing More Profitably (Book): Nagle, Thomas T.: For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and.

The strategy and tactics of pricing: a guide to profitable decision making. [Thomas T Nagle; Reed K Holden] -- Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.A Guide to Growing More Profitably The Strategy and Tactics of Pricing: About the book For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing.

Co-authors Thomas Nagle and Georg Müller are two of Deloitte’s thought leaders on the topic of pricing and revenue management, leveraging decades of experience in advising high-profile.

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